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Google Business Profile checklist for clinics

gbplocalchecklist

Google Business Profile (GBP) is the front door for most local clinic discovery. Use this checklist as a quarterly pass.

Identity

  • Practice name matches the exterior sign and website (no keyword stuffing)
  • Primary category is the best single match (e.g. Dentist, Family practice physician)
  • Secondary categories limited to services you actually offer
  • Address and suite number correct; service-area settings correct if you hide address
  • Phone is the number you answer during published hours

Services and description

  • Services list mirrors high-intent offerings (not 80 micro-items nobody searches)
  • Description is accurate, readable, and free of “best dentist in the world” claims
  • Attributes set (women-led, wheelchair accessible, etc.) only when true

Media

  • Exterior, reception, operatory/exam rooms, team photos
  • No expired promotions pinned as cover images
  • Logo is crisp and matches the website

Hours and availability

  • Regular hours correct
  • Holiday hours updated before the holiday
  • Appointment links (if used) go to a live booking path

Reviews

  • Process exists to request reviews ethically after good visits
  • Negative reviews receive a calm, non-clinical public reply
  • No review gating that only invites happy patients (policy risk)

Cadence

  • Occasional posts (hours changes, new provider, seasonal hours)
  • Q&A monitored for spam
  • Owner verified; managers limited to people who still work there

When to get help

If this checklist has sat untouched for a year, either assign an owner on staff or hire a monthly Coach retainer. clinic.coach will also include GBP completeness in the free Practice Visibility Report.