“Dental social media marketing agency” is a high-CPC phrase because agencies know offices will pay to stop fretting about Instagram. Before you buy a big package, decide what social is for.
What social can do
- Keep the practice human between visits
- Showcase team and office culture
- Support community presence
- Occasionally promote a real offer (whitening month, new provider)
What social rarely does alone
- Replace Google map pack presence
- Fix a weak review profile
- Compensate for a site that does not convert
If GBP and reviews are broken, fix those first. Social on top of a broken foundation is expensive decoration.
A sustainable cadence for one location
| Frequency | Content type |
|---|---|
| 1× / week | Team or operatory photo with a plain caption |
| 1× / month | Educational carousel (flossing myth, what to do for a toothache — non-diagnostic) |
| As needed | Hours changes, weather closures, new hire |
Batch on one Monday per month. Reuse templates. Stop if no one will take photos.
Guardrails
- No before/after clinical claims without proper consent and clinical appropriateness
- No diagnosing commenters in DMs as marketing
- No contests that require a public review as entry (policy risk)
When to outsource
If you want volume (roughly 8–16 posts/month) with drafting, approval, and scheduling, that lives on our Growth and Practice Partner tiers — not on free tools your hygienist maintains at lunch. Coach focuses on presence and reviews first; social scales up when the basics are owned.